She sings 44 songs per concert no matter whether she is “sick, injured, heartbroken, uncomfortable or stressed,” according to her Time interview. There are still another 85 concerts left to do. cities, and four cities in Latin America. Her “Eras” tour consisted of 66 concerts in 20 U.S. It may be the reason she has almost 500 million followers on social media. She has written and sung 250 songs, and 10 albums beginning at the ripe age of 16. Yes, her bank account now totals more than $1.1 billion by most estimates. That may be true, but it is not luck or accident that makes it so. The media would have you believe that everything Taylor touches turns to gold. It is a phenomenon that is so novel that a University of Kansas professor has recently created a curriculum called “Swiftynomics 101” to study the economics of the 34-year-old pop star’s effect on the NFL. Swiftonomics is the word most often used to describe the global impact of Taylor Swift. But among women ages 18 to 24, viewership increased 24% from last year, according to Sports Media Watch. At the same time, this year’s Super Bowl viewership increased to 123.4 million viewers versus 115.1 million last year. That was worth about $9,500,000 in free advertising for the game. Thanks to Swift’s participation, brand awareness received by the Super Bowl was almost 10 times the exposure an advertiser received in a 30-second commercial. Kelce’s jersey sales spiked 400% overnight. That was most remarkable given the total amount of her available screen time during the Chiefs’ games was a mere 0.46%. Her appearance at games is credited with a 53% increase in viewership of girls between the ages of 12 and 17. Their relationship blossomed as the NFL played in the background. Probably the most popular episode in Swift’s super-charged life is her romance with Kansas City Chiefs’ tight end, Travis Kelce. Her concerts in Chicago spiked the hotel occupancy rate in Illinois with 44,000 rooms sold. Ticketing companies saw their stocks rise as her stadium appearances around the country produced more than $554 million in sales. Here at home, Swift has already generated $4.6 billion in consumer spending at last count and is expected to exceed $5 billion before the end of the year. Mexico saw a big jump in tourism as well during the concerts she gave last August. In Japan, her appearances are expected to generate more than $230 million, which would make it the country’s biggest-ever musical event in terms of economic impact. Swift has boosted business in far-off places such as Singapore, where her concert has attracted thousands of fans from all over Southeast Asia. Hotel chains, restaurants, clothing companies, transportation services, theaters, and even tourism have received substantial boosts from her endeavors. Her work is benefiting countless industries, companies, and even regions throughout the world. The level of spending, sales, engagement, viewership and business synergy continues to reach new heights. However, the global impact of Swift has far transcended her economic successes. “Eras” is the highest-grossing concert or performance film of all time, recognized by the 2023 Guinness World Records. That box office success also surpassed Jackson’s total global take of $261.2 million for “This Is It” back in 2009. She pulled in an additional $261.6 million worldwide from her movie, “The Eras Tour,” thus far. Swift’s worldwide “Eras” tour has garnered more than $1.04 billion, which is the first tour in history to top the billion-dollar mark. She toppled Jackson’s AMA awards record at the American Music Awards recently while her Grammy awards have also broken records. But Taylor Swift, the “anti-hero” singer, who has captured the minds and hearts of millions, has largely eclipsed Michael Jackson’s rise. The “gloved one” was the record breaker in the music and entertainment business every week. In my day, Michael Jackson was the pop star who took the world by storm. No wonder she is the only person from the world of entertainment to ever be on the cover of Time magazine. The ripple effect of her business affairs has produced unexpected profits for many corporations and even countries worldwide. The sheer level of spending the singer has triggered among consumers is breathtaking. At this point, few would question the economic impact that Taylor Swift has had on the world.
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